Seafood buyers are looking beyond raw products. Convenience, distinctive flavors, and retail-ready formats are increasingly shaping demand.
Based on insights from three major seafood producers in Vietnam, here are 5 value-added products attracting buyer interest in the first half of 2026.
1. Breaded and Tempura Shrimp
Breaded and tempura shrimp remain among the most requested value-added products. Vietnam’s processing expertise creates a strong advantage in supplying convenient, ready-to-cook formats for retail and foodservice markets.
Product name: Tempura Shrimp
2. Marinated and Ready-to-Cook Pangasius
Pangasius is moving beyond traditional frozen fillets. Buyers are showing interest in marinated portions, fish fingers, nuggets, skewers, and sauced products that are quick and easy to prepare.
Product name: Frozen ASC Smoked Pangasius Fillet
3. Processed Squid and Octopus
Demand is growing for calamari rings, marinated tentacles, pre-cut squid tubes, and grill-ready octopus. These formats offer greater convenience while helping suppliers differentiate themselves from exporters of raw frozen products.
Product name: Frozen Marinated Octopus
4. Frozen Seafood Meals
Consumers increasingly want meals that require little preparation and can be ready in 15 minutes or less. Single-serve seafood meals combining shrimp or fish with vegetables, grains, pasta, or sauces is drawing increasing interest from buyers in the US and EU.
Product name: Shrimp Pad Thai Ready-Meal
5. Marinated Seafood
Teriyaki, chili-garlic, lemongrass, and other Asian-inspired marinades are attracting interest from Western retailers. These products bring more flavor, convenience, and premium appeal to supermarket seafood ranges.
Product name: Marinated Shrimp Teriyaki
Value-added seafood allows businesses to respond to changing consumer needs while creating stronger differentiation and better margins. For Vietnamese producers, the opportunity lies in turning processing expertise into convenient, market-ready products.
LP Foods combines local sourcing and production expertise with experience supplying major supermarket chains. We help you develop unique products, maintain quality, and adapt retail packaging to suit your market.
